We need to debunk the opinions and pre-conceived notions about Natural Beauty, Clean Beauty, Non-Toxic Beauty, and Green Beauty. The goal of this article is to understand what we are using on our skin and why? While these three categorical names are often interchanged and used to describe each other, they can be very different depending on the company’s definition. It is essential to read to the INCI list (International Nomenclature of Cosmetic Ingredients) and dive deeper by researching the company’s mission. Both consumers and professionals deserve to understand where the differences between these categories lie when choosing products for themselves or their clients.
Natural Beauty is beauty products, skincare, or cosmetics without harmful ingredients to the skin or the environment. An alternative definition of Natural Beauty is D.I.Y skincare and cosmetics made at home rather than in a lab. Many different ingredient combinations can be used at home to create face masks or lip balms. Examples of natural ingredients people use are raw honey, oats, Turmeric, avocado, apple cider vinegar, etc. While some natural ingredients can provide skin benefits, not all-natural ingredients are safe or have proven results to use on the skin. Choosing Natural Beauty skincare or cosmetics is consciously choosing to protect your body and protect the planet. By wanting to make this decision, we need to conduct more individual research about the origin and nature of the product. Natural Beauty is not an official certification. Companies can brand themselves and print on the label “Natural Beauty” without completing certification steps to make this 100% accurate. Natural Beauty branding can also poorly convey messages to consumers. By leading the consumers to wrongly believe that all chemicals are harmful to the body or planet simply because they are chemicals and all-natural ingredients are good for you just because they are natural.
We can define Clean Beauty as cosmetic and skincare products that avoid using ingredients that may affect the overall human health and wellness of a person or the planet. Here are some of the many product ingredients that we should avoid in beauty products. This list includes Parabens, Aluminum, Silica, Talc, Ethoxylated Agents, Oxybenzone, and Refined petroleum. These ingredients are some of many in the beauty industry that has been researched and found to be endocrine disruptors, cause hormone changes, fertility issues, and skin rashes. To name a few of the health problems that we want to avoid by choosing Clean Beauty. Clean beauty is most similar to Non-Toxic Beauty. It is not claiming to be 100% natural or eco-friendly. We learned in the article earlier because these are sometimes just claims and not facts. Clean Beauty is safe to use on the skin, avoids toxins, and does not include any harmful risks to the body or the planet.
Non-Toxic Beauty is cosmetic and skincare products that do not contain harmful ingredients to the body or planet. By choosing a non-toxic product, you are selecting a product that will not cause you health-related risks in the near or long term future. While this is great, it doesn’t mean the product is necessarily vegan, recyclable, cruelty-free, eco-friendly, or include other benefits we may look for in shopping for products. The term Non-toxic only refers to the safeness of the ingredients.
Finally, we explain Green Beauty. Green Beauty refers to the safety level of the products and packaging in regards to our planet and footprint. Green Beauty is more than just a claim. We can confirm the “greenness” of the product through various certifications. For example, reef-safe products and biodegradable packaging, COSMOS® ORGANIC certified products, and ECOCERT® certified products are green initiatives that go above and beyond other cosmetic industry competitors to protect the well-being of our planet.
When shopping for your skincare and cosmetics products or for the ones you choose to use on your clientele, first define what is important to you in a product. Then research which products are a marketing ploy versus which ones are true to their labeling. Include everything you need to feel good about using the product and keep peace of mind knowing you’re doing right by your planet.